Beauty by TMY
Fashion & apparel
Available for new projects
Helping brands sell more through fast, conversion-focused Shopify stores.
Shopify expert building custom themes, migrations, custom apps and headless Hydrogen storefronts that load fast, rank well and turn browsers into buyers.
- Shopify & Shopify Plus
- Custom Liquid Themes
- Headless Hydrogen
- CRO & Speed
- Store Migrations
Built with the tools teams trust
4+
Years on Shopify
80+
Stores launched
35+
Brands served
12
Countries reached
98%
On-time delivery
< 1h
Avg. response time
What I do
Shopify Services Built For Revenue
Every engagement is designed around one thing — a Shopify store that sells more than it did before.
Shopify Store Setup & Launch
A complete, launch-ready store — products, payments, shipping, taxes and a theme built around your brand.
Launch in 2–3 weeksLearn more
Custom Theme Development
Bespoke Liquid themes and Online Store 2.0 sections your team can edit without touching code.
Pixel-perfectLearn more
Conversion Rate Optimisation
Fix the leaks between product page and checkout — data first, opinions second.
+43% avg. liftLearn more
Store Migrations
Move from WooCommerce, Magento, Wix or BigCommerce to Shopify without losing rankings or data.
Zero data lossLearn more
Custom Apps & Integrations
Private Shopify apps and integrations that connect your store to the tools your business already runs on.
Built to fitLearn more
Speed & Shopify SEO
Faster stores rank better and sell more — technical SEO plus a measurable Core Web Vitals pass.
90+ PageSpeedLearn more
Headless Commerce (Hydrogen)
React-based Hydrogen storefronts on Oxygen when a standard theme can't deliver the experience you need.
Sub-second loadsLearn more
Ongoing Shopify Support
A dedicated Shopify developer shipping fixes, features and CRO tests every single month.
Compounding valueLearn more
Store design
Live Store Design Examples
A selection of real storefronts across fashion, beauty, pets and lifestyle.
Live store
Pawtique A
Pet accessories
Diva Boutique Online
Fashion
3D Hub
Home & lifestyle
Whimsical Keepsakes
Personalised gifts
Savelle
Beauty & skincare
Alisa Cosmetics
Cosmetics & skincare
Ground Mountain Coffee
Coffee
Shop Hopped
Fashion & apparel
Turtle Beach
Gaming accessories
Shop Luxe Fashion
Fashion
Meamora
Beauty & skincare
My process
A Repeatable Path To A Better Store
No guesswork and no fluff — the same proven framework on every single project.
- 01
Discovery
Understanding your products, customers and revenue goals.
- 02
Store Audit
A technical, UX and conversion review of your current store.
- 03
Strategy
A prioritised roadmap tied to revenue, not vanity metrics.
- 04
Design
Conversion-focused storefront and product page design.
- 05
Development
Clean Liquid, custom sections and tested integrations.
- 06
Launch
QA across devices, redirects, analytics and a smooth go-live.
- 07
Optimise
Ongoing CRO tests, speed work and new features every month.
Sales proof
Results Visible In The Numbers
A selection of Shopify sales dashboards and store performance from ecommerce work delivered by Larrydammy Expert.
Video dashboard still
PawLuxe Sales Overview
Dashboard still from the supplied PawLuxe store video.
Video dashboard still
Crimson Kiss Store Analytics
Dashboard still from the supplied Crimson Kiss Boutique video.
PawLuxe — Shopify Sales Dashboard
01Golden Paws — Shopify SEO Audit
02Crimson Kiss — Shopify Sales Dashboard
03In their words
Client Video Testimonials
Short video reviews recorded by clients after working with Larrydammy Expert.
Client Review
01Client Review
02Client Review
03Client Review
04Shopify skills
The Services I Render
Everything I handle for Shopify merchants, from design and build to marketing and growth.
Store Design
Clean, brand-led Shopify storefronts designed around how your customers actually shop — clear navigation, strong product pages and a smooth path to checkout.
Graphic Design
Banners, product graphics, ad creatives and brand assets that keep every page and campaign looking consistent and premium.
Custom Theme Building
Bespoke Liquid themes and custom sections built on Online Store 2.0, so your team can edit layouts and content without touching code.
Email Marketing & Automation
Welcome, abandoned cart, win-back and post-purchase flows set up in Klaviyo or Shopify Email to turn one-time buyers into repeat customers.
Shopify Marketing
Promotions, discounts, bundles, upsells and campaign pages planned and built to lift average order value and sell-through.
SEO Optimization
Keyword-led product and collection content, clean site structure, fast load times and technical fixes so your store is found on Google.
Store Migration
Moving from WooCommerce, Wix, Magento or BigCommerce to Shopify with products, customers, orders and redirects fully mapped — no lost rankings.
Payment & Shipping Setup
Payment gateways, taxes, shipping zones and rates configured correctly so checkout works reliably in every market you sell to.
Social Media Marketing
Instagram, Facebook and TikTok shops connected to your catalogue, plus content and ad creatives that drive traffic back to the store.
Why Larrydammy
A Shopify Partner, Not Just A Coder
A partner, not a vendor
You get one Shopify specialist who owns the outcome from first call to post-launch growth.
Built for revenue
Every decision maps to conversion rate, average order value or repeat purchases.
Clear, jargon-free updates
Weekly progress notes in plain language, with a preview store you can click through.
Merchant-friendly code
Editable sections and clean Liquid, so your team can run the store without a developer.
About me
Founder, Shopify Expert & Growth Partner
I lead Larrydammy Expert with one mission: help ambitious brands build confident Shopify stores that look exceptional, work reliably and create measurable growth.
I help launch, redesign, migrate and optimise Shopify stores across fashion, beauty, lifestyle, technology and retail. Every project is shaped by the same values: integrity, craftsmanship, partnership and results.
+43%
Avg. conversion lift
80+
Stores launched
Premier tierService partner
Credentials
Verified Shopify Partner
Larrydammy Expert works as a Shopify service partner. You can review the full profile and previous work at any time — the button below opens it in a new tab.
- 5.0 client rating
- Shopify partner
- Available worldwide
Opens larrydammy.net in a new tab
Creative design
Graphic Design Projects
A selection of campaign graphics, educational content and brand visuals created to help ecommerce businesses communicate clearly and sell confidently.
Shopify Campaign Creative
Better Shopify Sales
Marketing Infographic
Build A Sales Funnel
Service Promotion
Improve Your Website Speed
Educational Content
10 Email Marketing Ideas
Shopify Brand Creative
Next Era Of Shopify Growth
Packages
Starter, Standard & Premium
Pick the package closest to your goals — every project is quoted after we talk.
Starter
New brands that need a clean, working Shopify store live quickly with the essentials handled.
Start with StarterWhat's included
- Store design (premium theme setup & branding)
- Payment & shipping setup
- Basic SEO optimization
- Product & collection setup
- Mobile-friendly design pass
- Go-live support
Most popular
Standard
Growing stores that need custom design work, marketing set up and traffic coming in.
Choose StandardEverything in Starter, plus
- Custom theme building
- Graphic design (banners & product creatives)
- Email marketing & automation setup
- Full SEO optimization
- Store migration (if moving to Shopify)
- Shopify marketing (offers, bundles, upsells)
Premium
Established brands that want the full build plus ongoing marketing and growth support.
Go PremiumEverything in Standard, plus
- Social media marketing & shop integration
- Advanced Shopify marketing campaigns
- Ongoing email flows & automation
- Continuous SEO & speed work
- Priority support and monthly updates
- Growth roadmap and reporting
Client reviews
Hear From Store Owners
Watch the client video reviews shared with Larrydammy Expert.
Free store audit
Check your store performance
Enter any online store address — Shopify or another platform — and get a health report: speed, mobile setup, SEO, navigation and conversion basics.
FAQ
Everything You Might Be Wondering
Most stores launch in 2–3 weeks. Larger custom builds or migrations usually take 4–8 weeks depending on scope.
Still have questions?
Message me on WhatsApp (+1 579 987 3854)Contact
Tell Me About Your Store
Pick a package and let me know if it is an order, an enquiry or a free consultation.
Let's build
Ready to turn your idea into a working product?
Book a free 20-minute consultation and I'll map out the fastest path to launch — no strings attached.